Option A
Heat pump
An air-source or ground-source heat pump uses electricity to move heat from outside to inside, typically delivering 3 to 4 kWh of heat for every 1 kWh of electricity.
Updated June 2026 7 min read
Quick verdict
For whole-home heating, a heat pump is much cheaper to run than standard electric heaters because it can deliver around 3 to 4 kWh of heat for every 1 kWh of electricity used. Direct electric heaters are cheaper to install, but usually make sense only for small flats, individual rooms, rentals or homes without a heat pump budget.
Option A
An air-source or ground-source heat pump uses electricity to move heat from outside to inside, typically delivering 3 to 4 kWh of heat for every 1 kWh of electricity.
Option B
Direct electric heating includes panel heaters, storage heaters and electric radiators. They convert electricity directly into heat, so 1 kWh of electricity gives about 1 kWh of heat.
Heat pumps win on running cost, efficiency and carbon for whole-home heating, but electric heaters are cheaper to install and simpler for small spaces. The right answer depends on home size, insulation, ownership, budget and how long you expect to stay.
Heat pump
£1,150 to £1,550Better
Electric heating
£2,400 to £3,200
Heat pump
£7,000 to £13,000 before support
Electric heating
£500 to £2,500Better
Heat pump
Often 300% to 400% seasonal efficiencyBetter
Electric heating
Around 100%
Heat pump
Lower annual emissionsBetter
Electric heating
Higher for the same heat demand
Heat pump
15 to 20 yearsBetter
Electric heating
10 to 15 years
Heat pump
May qualify for heat pump grantsBetter
Electric heating
Usually no support
Heat pump
Whole homes and long-term owners
Electric heating
Small flats, rentals and low upfront budgets
| Compare | Heat pump | Electric heating |
|---|---|---|
| Annual running cost (3-bed home) | £1,150 to £1,550Better | £2,400 to £3,200 |
| Upfront installation cost | £7,000 to £13,000 before support | £500 to £2,500Better |
| Efficiency | Often 300% to 400% seasonal efficiencyBetter | Around 100% |
| Carbon emissions | Lower annual emissionsBetter | Higher for the same heat demand |
| Typical lifespan | 15 to 20 yearsBetter | 10 to 15 years |
| Government support | May qualify for heat pump grantsBetter | Usually no support |
| Best for | Whole homes and long-term owners | Small flats, rentals and low upfront budgets |
For a low heat demand flat, direct electric heaters can be acceptable because the upfront cost is low and the total annual heat use is limited.
For a typical family home, a heat pump can save a large amount each year compared with direct electric heating because it uses much less electricity for the same heat.
The higher the heat demand, the stronger the case for a heat pump becomes, especially if grant support reduces the upfront cost.
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Yes, usually by a large margin for whole-home heating. A heat pump can deliver around 3 to 4 kWh of heat for every 1 kWh of electricity, while direct electric heating gives about 1 kWh of heat from 1 kWh of electricity.
Yes, but the home may need larger radiators, underfloor heating, insulation improvements or hot water changes. The practical work is much bigger than simply swapping one plug-in heater for another.
They can work, but performance is better in homes with decent insulation and suitable heat emitters. Improving insulation first often gives better comfort and lower running costs.
A well-installed heat pump can last around 15 to 20 years with servicing. Direct electric heaters often last around 10 to 15 years, depending on type and use.
A heat pump is usually better because it uses far less electricity for the same amount of heat. As the UK electricity grid gets cleaner, the carbon case for heat pumps generally improves further.
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